About me

Word wrangler. Musician. Freelance journalist, copywriter, and proofreader.

Ask any group of kids in Grade 3 or 4 what they want to be when they grow up, and you’ll hear the same answers over and over again. Doctor. Astronaut. Veterinarian. Video-game beta tester. (It’s 2020, after all.) At that age, I already had my final answer: I wanted to be a writer. It’s possible that I was a huge nerd—and it’s equally likely that I still am—but there was something about the idea of working with words that compelled me. Words, I realized even then, have the power to move people and to mystify them, to empower them and to inspire them.

My love of a good story drove me toward journalism, and my passion for helping others tell theirs led me many other places, from editing to copywriting to digital marketing.

I have done a lot of different things over the course of my life and professional career. I have interviewed Oscar and Grammy winners and written cover stories for glossy newsstand magazines. I have played guitar in a rock band on national TV and run an independent music label for which I wrote all of the PR and marketing materials. I have provided web copy and proofreading services for a variety of clients. In my spare time, I sweated out a novel about a world where raccoons are kings and dragons are real.

As far as credentials go (because some people care about such things), I have a Journalism diploma from Kwantlen Polytechnic University, a certificate in Digital Communications from Simon Fraser University, and a certificate in the Fundamentals of Digital Marketing from Google Digital Garage.

For many years, I held the position of Associate Editor at the Georgia Straight, Vancouver’s news and entertainment weekly. I am currently the Editor of CannCentral and eCentralSports, two websites owned by Media Central Corporation.

That’s my story. What’s yours?

Drop me a line
j.lucas.yvr@gmail.com

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