Yesterday I took the Google Digital Garage online exam and earned my Certificate in the Fundamentals of Digital Marketing. Hooray for me!
What does it mean? Well, from what I can tell, with my new certificate and about $10 I can get a Grande Chestnut Praline Latte at Starbucks.
In all seriousness, I will add it to my growing pile of marketing-related credentials, along with my certificate in Digital Communications from SFU and my training in copywriting from UBC—to say nothing of my real-world experience writing web copy and bios, and creating affiliate-marketing content for a national media company.
None of which, to date, have even added up to an interview for any marketing-adjacent job. I’m not entirely clear what’s missing from this picture, but I’m open to being enlightened.
John Lucas 